/* PV2home.com — Box-Bold design system */
@font-face{font-family:'Lilita One';src:url('../fonts/lilita-one-latin-400-normal.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Archivo Black';src:url('../fonts/archivo-black-latin-400-normal.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Poppins';src:url('../fonts/poppins-latin-400-normal.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Poppins';src:url('../fonts/poppins-latin-600-normal.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:'Poppins';src:url('../fonts/poppins-latin-700-normal.woff2') format('woff2');font-weight:700;font-display:swap}

:root{
  --purple:#483096; --purple-deep:#37246F; --ink:#1E204B; --ink-90:rgba(30,32,75,.9);
  --cream:#F6EAD8; --cream-soft:#EFE3D2; --magenta:#DC117E; --green:#3AAD52; --orange:#F25B1B;
  --lav:#EDE4F7; --radius:24px;
  --disp:'Lilita One',system-ui,sans-serif; --label:'Archivo Black',system-ui,sans-serif; --body:'Poppins',system-ui,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;overflow-x:hidden;overflow-x:clip}
body{font-family:var(--body);background:var(--purple);color:var(--cream);-webkit-font-smoothing:antialiased;overflow-x:hidden;overflow-x:clip}
img{display:block;max-width:100%;height:auto}
a{text-decoration:none;color:inherit}
.wrap{max-width:1240px;margin:0 auto;padding:0 32px}
.display{font-family:var(--disp);font-weight:400}
.label{font-family:var(--label);text-transform:uppercase;letter-spacing:.05em}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:50;transition:background .3s,box-shadow .3s;background:transparent}
.nav.scrolled{background:var(--ink);box-shadow:0 6px 24px rgba(10,6,40,.35)}
.nav-in{display:flex;align-items:center;justify-content:space-between;padding:16px 32px;max-width:1340px;margin:0 auto}
.nav .logo img{height:46px;width:auto}
.navlinks{display:flex;gap:32px;font-weight:600;font-size:16px}
.navlinks a{position:relative;padding:6px 0;color:var(--cream)}
.navlinks a:after{content:"";position:absolute;left:0;bottom:0;height:3px;width:0;background:var(--magenta);border-radius:2px;transition:width .25s}
.navlinks a:hover:after,.navlinks a.active:after{width:100%}
/* Home is the first item in the bar at every width */
.btn{display:inline-block;font-family:var(--label);text-transform:uppercase;letter-spacing:.04em;border-radius:999px;cursor:pointer;transition:transform .18s,box-shadow .18s,background .18s;text-align:center}
.btn-orange{background:var(--orange);color:#fff;font-size:15px;padding:16px 30px;box-shadow:0 5px 0 var(--ink)}
.btn-orange:hover{transform:translateY(-2px);box-shadow:0 7px 0 var(--ink)}
.btn-orange:active{transform:translateY(2px);box-shadow:0 3px 0 var(--ink)}
.btn-ghost{border:3px solid var(--cream);color:var(--cream);font-family:var(--body);font-weight:700;text-transform:none;letter-spacing:0;font-size:16px;padding:14px 26px}
.btn-ghost:hover{background:rgba(246,234,216,.12);transform:translateY(-2px)}
.nav .btn-orange{font-size:14px;padding:14px 24px;white-space:nowrap}
.navtoggle{display:none;background:transparent;border:0;padding:10px 8px;cursor:pointer;line-height:0;margin-left:auto;margin-right:14px}
.navtoggle span{display:block;width:26px;height:3px;background:var(--cream);border-radius:2px;margin:5px 0;transition:transform .25s,opacity .2s}
.nav.menu-open .navtoggle span:nth-child(1){transform:translateY(8px) rotate(45deg)}
.nav.menu-open .navtoggle span:nth-child(2){opacity:0}
.nav.menu-open .navtoggle span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}

/* ---------- swirl decor ---------- */
.swirl{position:absolute;pointer-events:none;z-index:0;animation:drift 14s ease-in-out infinite alternate}
.swirl.s2{animation-duration:18s;animation-delay:-6s}
@keyframes drift{from{transform:translateY(-12px) rotate(-1deg)}to{transform:translateY(14px) rotate(1.5deg)}}

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden}
.hero-in{position:relative;z-index:2;display:grid;grid-template-columns:1.12fr 1fr;align-items:center;gap:44px;max-width:1340px;margin:0 auto;padding:46px 32px 80px}
.kicker{display:inline-block;background:var(--ink);color:var(--cream);font-family:var(--label);font-size:13px;letter-spacing:.09em;text-transform:uppercase;padding:10px 20px;border-radius:10px;margin-bottom:26px}
h1.hero-h{font-family:var(--disp);font-size:clamp(52px,7vw,96px);line-height:.95;text-transform:uppercase;color:var(--cream);text-shadow:5px 6px 0 var(--ink)}
h1.hero-h .pop{color:var(--cream)}
h1 .w{display:inline-block;opacity:0;transform:translateY(30px) rotate(2deg);animation:wordin .6s cubic-bezier(.2,.9,.3,1.2) forwards}
@keyframes wordin{to{opacity:1;transform:none}}
.hero-sub{font-size:19.5px;line-height:1.6;max-width:560px;margin:26px 0 32px;color:var(--lav)}
.btnrow{display:flex;gap:18px;align-items:center;flex-wrap:wrap}
.microtrust{margin-top:18px;font-size:13.5px;color:#BCAEE3;max-width:420px;line-height:1.5}
.hero-img{position:relative;display:flex;justify-content:center}
.hero-img img.box{width:min(460px,92%);filter:drop-shadow(-18px 30px 30px rgba(15,9,50,.6));animation:boxfloat 7s ease-in-out infinite}
@keyframes boxfloat{0%,100%{transform:translateY(0) rotate(-.4deg)}50%{transform:translateY(-15px) rotate(.4deg)}}
.stamp{position:absolute;left:6px;top:-10px;z-index:6;background:var(--green);color:#fff;font-family:var(--disp);font-size:20px;line-height:1.02;padding:20px 18px;border-radius:50%;box-shadow:0 4px 0 var(--ink);text-align:center;transform:rotate(-9deg);animation:stamp 7s ease-in-out infinite}
@keyframes stamp{0%,100%{transform:rotate(-9deg)}50%{transform:rotate(-4deg) translateY(-8px)}}

/* ---------- trust pills ---------- */
.trust{position:relative;z-index:2;display:flex;gap:14px;justify-content:center;flex-wrap:wrap;padding:0 32px 66px;max-width:1240px;margin:0 auto}
.pill{background:var(--cream);color:var(--ink);font-family:var(--label);font-size:13.5px;text-transform:uppercase;letter-spacing:.03em;padding:14px 22px;border-radius:999px;box-shadow:0 4px 0 var(--ink);transition:transform .18s}
.pill:hover{transform:translateY(-3px) rotate(-1deg)}

/* ---------- marquee ---------- */
.marquee{background:var(--ink);padding:16px 0;overflow:hidden;white-space:nowrap;transform:rotate(-1.1deg);margin:6px -24px 0;position:relative;z-index:3}
.marquee .track{display:inline-block;animation:scroll 26s linear infinite}
.marquee span{font-family:var(--disp);font-size:24px;text-transform:uppercase;color:var(--cream);margin-right:40px}
.marquee .g{color:#7FE29A}.marquee .o{color:#FFB27A}.marquee .m{color:#FF8FC8}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- sections ---------- */
section{position:relative}
.sec{padding:92px 0}
.sec-ink{background:var(--ink)}
.sec-deep{background:var(--purple-deep)}
h2.sec-h{font-family:var(--disp);font-size:clamp(36px,4.4vw,54px);line-height:1.04;text-transform:uppercase;color:var(--cream);text-shadow:4px 5px 0 rgba(30,32,75,.85)}
.sec-ink h2.sec-h,.sec-deep h2.sec-h{text-shadow:4px 5px 0 rgba(10,8,35,.8)}
.sec-lead{font-size:18px;line-height:1.65;color:#D6CBEE;max-width:740px}
.center{text-align:center}
.center .sec-lead{margin:16px auto 0}

/* cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:52px}
.card{background:var(--cream);color:var(--ink);border-radius:var(--radius);padding:34px 30px 30px;position:relative;transition:transform .22s,box-shadow .22s;box-shadow:0 6px 0 rgba(10,8,35,.55)}
.card:hover{transform:translateY(-6px) rotate(-.4deg);box-shadow:0 14px 0 rgba(10,8,35,.55)}
.card .tag{position:absolute;top:-15px;left:26px;font-family:var(--label);font-size:12px;text-transform:uppercase;color:#fff;padding:8px 16px;border-radius:999px}
.card h3{font-family:var(--disp);font-size:26px;text-transform:uppercase;margin:8px 0 10px}
.card p{font-size:15.5px;line-height:1.6;color:#3A3660}
.card .link{display:inline-block;margin-top:16px;font-weight:700;color:var(--purple)}
.card .link:hover{color:var(--magenta)}

/* split photo sections */
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.photo{border-radius:var(--radius);overflow:hidden;box-shadow:0 24px 60px rgba(12,7,45,.45);position:relative}
.photo img{width:100%;height:100%;object-fit:cover;transition:transform .6s ease}
.photo:hover img{transform:scale(1.035)}
.photo-badge{position:absolute;left:18px;bottom:18px;background:var(--ink-90);backdrop-filter:blur(4px);color:var(--cream);font-family:var(--label);font-size:12px;text-transform:uppercase;letter-spacing:.06em;padding:10px 16px;border-radius:999px}
.photo-stack{position:relative}
.photo-stack .over{position:absolute;width:44%;right:-18px;bottom:-30px;border-radius:18px;overflow:hidden;border:5px solid var(--cream);box-shadow:0 18px 40px rgba(12,7,45,.5);transform:rotate(3deg)}
.split .body p{font-size:17px;line-height:1.7;color:var(--lav);margin:18px 0}
.split .body p b{color:#fff}

/* enzymes */
.enzrow{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;margin-top:52px}
.echip{background:rgba(30,32,75,.5);border:3px solid var(--cream);border-radius:20px;padding:26px 18px;text-align:center;transition:transform .2s,background .2s}
.echip:hover{transform:translateY(-6px);background:rgba(30,32,75,.75)}
.echip .name{font-family:var(--disp);font-size:20px;text-transform:uppercase;margin-bottom:8px}
.echip p{font-size:13.5px;line-height:1.5;color:#E4DCF5}

/* comparison table */
.cmp-table{max-width:920px;margin:52px auto 0;background:var(--cream);border-radius:var(--radius);overflow:hidden;color:var(--ink);box-shadow:0 24px 60px rgba(8,5,35,.5)}
.trow{display:grid;grid-template-columns:1.45fr 1fr 1fr;align-items:stretch}
.trow.head{background:var(--ink);color:var(--cream);font-family:var(--label);font-size:13px;text-transform:uppercase;letter-spacing:.04em}
.trow>div{padding:17px 26px;font-size:15.5px;display:flex;align-items:center}
.trow:not(.head):nth-child(odd){background:var(--cream-soft)}
.trow .y{color:#1E7A38;font-weight:700}
.trow .n{color:var(--magenta);font-weight:700}
.trow .k{font-weight:700}
.trow.head .pv2col{color:#8FE7A6}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:52px}
.step{background:rgba(30,32,75,.42);border-radius:var(--radius);overflow:hidden;transition:transform .22s}
.step:hover{transform:translateY(-6px)}
.step .ph{height:300px;overflow:hidden}
.step .ph img{width:100%;height:100%;object-fit:cover}
.step .tx{padding:24px 26px 28px;position:relative}
.step .n{position:absolute;top:-28px;left:22px;width:56px;height:56px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-family:var(--disp);font-size:26px;color:#fff;box-shadow:0 4px 0 var(--ink)}
.step h3{font-family:var(--disp);font-size:24px;text-transform:uppercase;margin:16px 0 8px}
.step p{font-size:14.5px;line-height:1.6;color:#DDD3F0}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);margin-top:52px;border-radius:var(--radius);background:rgba(30,32,75,.45);padding:40px 10px}
.stat{text-align:center;padding:10px 18px;border-left:2px solid rgba(246,234,216,.2)}
.stat:first-child{border-left:none}
.stat .n{font-family:var(--disp);font-size:54px;color:#fff;line-height:1}
.stat .c{font-size:13.5px;margin-top:10px;color:#CBBFE9;line-height:1.45}

/* not-inside pills */
.nope{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}
.nope span{border:2.5px solid var(--cream);border-radius:999px;padding:10px 18px;font-weight:700;font-size:14px;color:var(--cream)}
.nope span s{color:#FF8FC8;margin-right:7px;text-decoration:none;font-weight:900}

/* accordion */
.acc{max-width:860px;margin:44px auto 0}
.acc-item{background:var(--cream);color:var(--ink);border-radius:18px;margin-bottom:14px;overflow:hidden;box-shadow:0 5px 0 rgba(10,8,35,.5)}
.acc-q{width:100%;text-align:left;background:none;border:none;font-family:var(--body);font-weight:700;font-size:17px;color:var(--ink);padding:22px 58px 22px 26px;cursor:pointer;position:relative}
.acc-q:after{content:"+";position:absolute;right:24px;top:50%;transform:translateY(-50%);font-family:var(--disp);font-size:26px;color:var(--magenta);transition:transform .25s}
.acc-item.open .acc-q:after{transform:translateY(-50%) rotate(45deg)}
.acc-a{max-height:0;overflow:hidden;transition:max-height .35s ease}
.acc-a p{padding:0 26px 24px;font-size:15.5px;line-height:1.7;color:#3A3660}
.acc-a a{color:var(--purple);font-weight:700}

/* ingredient receipt groups */
.ing-group{background:var(--cream);color:var(--ink);border-radius:var(--radius);padding:40px 42px;margin-top:34px;box-shadow:0 8px 0 rgba(10,8,35,.5)}
.ing-group h3{font-family:var(--disp);font-size:27px;text-transform:uppercase;color:var(--purple);border-bottom:3px dashed var(--ink);padding-bottom:12px;margin-bottom:20px}
.ing{display:grid;grid-template-columns:250px 1fr;gap:10px 28px;padding:12px 0;border-bottom:1px solid rgba(30,32,75,.12);font-size:15.5px;line-height:1.6}
.ing:last-child{border-bottom:none}
.ing .nm{font-weight:700}
.ing .nm em{display:block;font-style:normal;font-family:var(--label);font-size:10.5px;letter-spacing:.06em;color:rgba(30,32,75,.5);margin-top:4px;text-transform:uppercase}
.ing p{color:#3A3660}
.honesty{background:rgba(30,32,75,.035);border:0;border-left:2px solid rgba(30,32,75,.18);border-radius:0 8px 8px 0;padding:14px 18px;margin-top:10px;font-size:14.5px;color:#4A4670}
.honesty b{color:var(--ink);font-weight:700}

/* final cta */
.final{padding:100px 0 110px;text-align:center;position:relative;overflow:hidden}
.final .wrap{position:relative;z-index:2}
.final h2{font-family:var(--disp);font-size:clamp(40px,5vw,60px);text-transform:uppercase;text-shadow:5px 6px 0 var(--ink);margin-bottom:34px}
.final .microtrust{margin:20px auto 0;text-align:center}

/* footer */
footer{background:var(--ink);padding:56px 0 40px;position:relative;z-index:2}
.foot{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:44px;max-width:1240px;margin:0 auto;padding:0 32px}
.foot .sig{font-family:var(--disp);font-size:24px;color:var(--cream);margin-bottom:14px}
.foot p{color:#9C93C4;font-size:14px;line-height:1.65;max-width:380px}
.foot h4{font-family:var(--label);font-size:12.5px;text-transform:uppercase;letter-spacing:.08em;color:#7C72B0;margin-bottom:16px}
.foot ul{list-style:none}
.foot li{margin-bottom:10px}
.foot a{color:#CFC5EC;font-size:15px}
.foot a:hover{color:#fff}
.legal{max-width:1240px;margin:44px auto 0;padding:22px 32px 0;border-top:1px solid rgba(246,234,216,.14);color:#7C72B0;font-size:13px;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}

/* reveal on scroll */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.3,1)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}.reveal.d4{transition-delay:.32s}

/* page hero (inner pages) */
.page-hero{position:relative;overflow:hidden;padding:80px 0 70px}
.page-hero .bgimg{position:absolute;inset:0;z-index:0}
.page-hero .bgimg img{width:100%;height:100%;object-fit:cover}
.page-hero .bgimg:after{content:"";position:absolute;inset:0;background:linear-gradient(100deg,rgba(55,36,111,.96) 30%,rgba(55,36,111,.72) 65%,rgba(55,36,111,.45))}
.page-hero .wrap{position:relative;z-index:2}
.page-hero h1{font-family:var(--disp);font-size:clamp(42px,5.6vw,72px);line-height:.98;text-transform:uppercase;text-shadow:5px 6px 0 var(--ink);max-width:820px}
.page-hero .sec-lead{margin-top:22px;color:#E6DDF6}
/* breadcrumbs — a visible route back to the homepage from every inner page */
.crumbs{font-family:var(--label);font-size:13.5px;letter-spacing:.03em;color:#C3B5E8;margin-bottom:20px}
.crumbs a{color:var(--cream);border-bottom:1px solid rgba(246,234,216,.38);padding-bottom:2px;transition:border-color .2s,color .2s}
.crumbs a:hover{color:#fff;border-bottom-color:var(--cream)}
.crumbs .sep{margin:0 9px;opacity:.5}

.prose{max-width:780px}
.prose h2{font-family:var(--disp);font-size:34px;text-transform:uppercase;margin:52px 0 16px;color:var(--cream);text-shadow:3px 4px 0 rgba(30,32,75,.8)}
.prose p{font-size:17px;line-height:1.75;color:var(--lav);margin-bottom:18px}
.prose p b{color:#fff}
.callout{background:rgba(30,32,75,.5);border-left:6px solid var(--green);border-radius:0 18px 18px 0;padding:22px 26px;margin:30px 0}
.callout p{margin:0;color:#EFE8FA;font-size:16.5px}

@media (max-width:960px){
  .hero-in,.split{grid-template-columns:1fr}
  .cards,.steps{grid-template-columns:1fr}
  .enzrow{grid-template-columns:repeat(2,1fr)}
  .stats{grid-template-columns:repeat(2,1fr);row-gap:26px}
  .stat:nth-child(3){border-left:none}
  .foot{grid-template-columns:1fr;gap:30px}
  .ing{grid-template-columns:1fr}
  .trow{grid-template-columns:1.2fr 1fr 1fr}
  .trow>div{padding:13px 14px;font-size:13.5px}

  /* copy first, product second — the headline should never be below the fold */
  .hero-img{order:0;margin-top:6px}
  .hero-img img.box{width:min(300px,76%)}
  .stamp{font-size:16px;line-height:1;padding:15px 13px;left:2px;top:-6px}
  .hero-in{padding:26px 22px 60px;gap:26px}
  h1.hero-h{font-size:clamp(40px,12.5vw,64px)}
  .hero-sub{font-size:17px;margin:20px 0 26px}
  .swirl{opacity:.72}
  .hero-img img.box{filter:drop-shadow(-6px 16px 22px rgba(15,9,50,.45))}

  /* hamburger menu */
  .navtoggle{display:block}
  .nav.menu-open{background:var(--ink)}
  .navlinks{position:absolute;left:0;right:0;top:100%;flex-direction:column;gap:0;
    background:var(--ink);padding:0 24px;box-shadow:0 14px 30px rgba(10,6,40,.45);
    max-height:0;overflow:hidden;opacity:0;pointer-events:none;
    transition:max-height .3s ease,opacity .2s,padding .3s}
  .nav.menu-open .navlinks{max-height:420px;opacity:1;pointer-events:auto;padding:6px 24px 18px}
  .navlinks a{padding:15px 2px;font-size:17px;border-bottom:1px solid rgba(246,234,216,.14)}
  .navlinks a:last-child{border-bottom:none}
  .navlinks a:after{display:none}
  .navlinks a.active{color:#FFB27A}

  /* page heroes: frame each background on its subject at phone widths */
  .bgimg img[src*="drum-splash"]{object-position:42% 50%}
  .bgimg img[src*="ing-hero"]{object-position:72% 50%}
  .bgimg img[src*="woman-washer"]{object-position:45% 32%}
  /* page heroes: the background photo must never fight the headline */
  .page-hero .bgimg:after{background:linear-gradient(155deg,rgba(55,36,111,.97) 40%,rgba(55,36,111,.86) 75%,rgba(55,36,111,.72))}
  .page-hero h1{text-shadow:4px 5px 0 var(--ink)}
}

@media (max-width:700px){
  /* the orange/pink swirl sits behind the product shot — scaled and pulled in
     so it frames the box instead of colliding with it */
  .swirl.s2{opacity:.9;width:300px;height:330px;left:-72px!important;bottom:10px!important}
  .hero-img{margin-top:14px}
}

@media (max-width:560px){
  .wrap{padding:0 20px}
  .hero-in{padding:22px 20px 54px}
  .nav-in{padding:12px 18px}
  .nav .logo img{height:38px;width:auto}
  .nav .btn-orange{font-size:12px;padding:11px 15px}
  .navtoggle{margin-right:10px}
  .sec{padding:64px 0}
  .page-hero{padding:52px 0 48px}
  .crumbs{font-size:12.5px;margin-bottom:16px}
  .crumbs .sep{margin:0 7px}
  .final{padding:72px 0 82px}
  .ing-group{padding:26px 20px}
  .ing-group h3{font-size:23px}
  .marquee{margin-left:0;margin-right:0;transform:rotate(-1deg)}
  .marquee span{font-size:19px;margin-right:26px}
  .trow>div{padding:11px 9px;font-size:12px}
  .trow.head>div{font-size:11.5px}
  .stats{gap:14px}
  .kicker{font-size:11.5px;padding:9px 15px;letter-spacing:.06em}
  .enzrow{gap:12px}
  .trust{gap:9px;padding-bottom:52px}
  .pill{font-size:11.5px}
  .btnrow .btn{width:100%}
  .btnrow{gap:12px}
  /* tap targets: footer links were 21px tall */
  footer ul a{display:inline-block;padding:10px 0}
  footer ul li{margin:0}
  .nav .btn-orange{padding:13px 16px}
  .kicker{font-size:12.5px}
  .pill{font-size:12.5px}
  .photo-badge{font-size:12.5px;padding:11px 16px}
  .card .tag{font-size:12.5px}
}
@media (prefers-reduced-motion:reduce){
  *,*:before,*:after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
  .reveal{opacity:1;transform:none}
  h1 .w{opacity:1;transform:none}
}